Harvest festival as the Magh or Bhogali Bihu is observed in Assam on 14h January ritually with great pomp and festivity with follow of various indigenous food items as a culture of entertaining guest is now a high market demand.
This community fest that signifies integrity and gratitude with offer of doi or curd, seera or flat rice and ladoo or sweets of various ingredients including the famous wafer type Bora sawul or red rice pitha is creating wave in food trade with escalating sales figure.
Bihu enigma be it in winter or spring spreads the joy of love in worldwide by respecting elders and shower of brotherhood. This year as per to the traders in this line of business estimates phenomenal peak in Bihu delicacy items sale with present fetch of 90 crore and futuristic growth Rs. 180 crores benefit till the festive mood is over.
Currently 25,0000 traders are in this lane of business and marketing the product in worldwide to garner greater revenue from installation of multiple small to big fairs. Latest occupancy of Bihu food mela by the roadside for kiosk sales of products as it is the only way for village traders to boost indigenous product sales.
The remote areas of Assam are declared to be the largest producers of indigenous Bihu items, specially on this occasion floods in the city areas due to better fetch of price. Black Rice is declared to be the demanding flavor of this seasonal occasion due to its enticing aroma that even the export market is eyeing on its greater productivity.
The remote areas of Assam are declared to be the largest producers of indigenous Bihu items, specially on this occasion floods in the city areas due to better fetch of price. Black Rice is declared to be the demanding flavor of this seasonal occasion due to its enticing aroma that even the export market is eyeing on its greater productivity.
NEIC: SUMI BORA
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