NEDFI (Northeastern
Development Finance Corporation Limited ) to boost artist and craft producers of
northeast India by strengthening its e-commerce strategy and executing extensive
technological research for faster commercial networking and enhancing its sales.
Today ethnic
products is in greater demand in the sector of e-commerce trading where India’s
NE stands as an outstanding destination for garnering quality products and influencing
the economy of e-market.
Organization
interested in this trade of business will be provided with required platform to
help branding NE ethnic products. The state government will provide required
support to boost organizations in building strategy to enhance product
knowledge and accumulation of data on NE craft producers.
In addition skilled
artists and producers will be geared up with creative and innovative marketing
strategy to boost sales. In this new initiative by NEDFI there will be much emphasis
on skill enhancement plus social media craft promotional campaigning and
arrangement of raw stock to achieve 30% plus market from its last year’s record
of 27.5 billion dollars.
In this new
mission of NEDFI the organization has initiated a new step to optimize their
products like Craft-NE category for product accumulation analysis plus comparative
study of greater volume products with low unit prices, Tribe NE a premium
category for pricing and Natural NE category for chemical free fibre production.
There will be formulation of policies under this new scheme of NEDFI with execution
of micro and small enterprises projects for skill development in NE states. In
this major effort of NEDFI for NE ethnic fabric and craft digital marketing of
its products the DONER ministry secretariat has ensured to boost in their
mission.
NEIC:SUMI
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