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| Myntra Video Ad With Novi |
Today Myntra's Aizwal based customer Novi a homemaker with two daughters was picked for its new video campaign endorsement as she has been noted as the passionate shopper of its branded items during EORS (End of Reason Sale) – Myntra’s flagship biannual sale.
May be it is first time in India where a multinational company like Myntra has picked a customer and that too from Northeast is a great news for highlighting Novi from Aizwal in its appreciable 3 minute video. Hope it is not an indirect invitation to customer consistency at their favorite shopping platform.
But this Myntra relation with Novi is not for the first time but has a special three years old bond where its Aizwal based endorser had picked her first child’s dress collection from the company. The campaign of Myntra’s Aizwal customer in the three minute ad is about her personal experience of life integrated with the beautiful essence of Mizoram and fashion with a theme tag as ‘MyntraUnforgettables with Novi.’
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