In the lane
of dairy business WAMUL (West Assam Milk Producers Cooperative Union Ltd ) product
from Assam is competitively the best choice in the local market where in the
rest region like Meghalaya it is regarded
as the second best after Amul Taaza. Today, Assam has significant good sources
from where it can deliver quality milk products at the best price.
It is with
emphasis of 2017-2018 budget terms the dairy sector in Assam has been further
boosted up where WAMUL significant as Purabi dairy has displayed dramatic
growth from 500 litres per day to 60,000 per day demand. In this dairy mission
of WAMUL 200 villages from 4 districts contribute in growing its empire and
employment reach in rural areas.
National Dairy
Development Board) apex body for dairy products promo signifies Purabi brand
for its quality reach and demand. To improve its brand position outside the
state Purabi has initiated to capture northeast market with futuristic plan of
79 bulk cooler machines (500 Lts) capacity, larger collection centers positioning
and acquire of 3 milk tankers of 3000 lts each.
Dairy milk
demand in Assam has greater reach but Purabi is yet to come up to expectation
to fulfill their growing demand. Nearest neighboring state Meghalaya has
planned to extend business deal with Assam dairy manufacturer to import its Purabi
milk to suffice its regional demand, though it has its sources at West Garo Hills,
Jantia hills and East Khasi Hills districts.
NEIC: SUMI
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