Hardly 50% of
India is awaken to the call of generic medicine though PM Modi has much emphasised on it to bring an effective
policy to ensure that doctors observe it lawfully while prescribing drug to the
patient.
Branded similar
name samples of generic medicinal products in Pharma domain has ruled the
market scenario in India for decades without public suspicion on non-generic
brand game in drug world.
First people in
northeast are not open to the concept of generic medicine’s role. If your
health has not improved how far you have questioned whether your medicine
contents have active ingredients as in generic drugs?
Generic medicine
role is not much different from the branded ones but the percentage of pure
ingredients recommended for particular health recovery is not diluted as in
branded ones. So the percentage of effectiveness after the intake of generic
drug is much bankable.
Brand leaders in
Pharma domain use similar generic names in an attractive manner and emphasise it
through ad display to enhance sales figure.
In this context doctors, nurse and pharmacist are often confused while
delivering drugs to the patients be it in the market or operation theatre or
while prescribing. Since some of the well known generic drug companies
manufacture different composition drug with similar effect under a particular
brand name that resonate to the previous original product name.
Generic drug
price is comparatively higher, on account of which PM Modi has planned to avail
such drugs at cheaper rate in the upcoming policy where 1.2 billion Indians can
have best health measure undeniably at best rate. This new pass of legislation
on generic drug may take a year or so as fear looms in Pharma production growth
including slop in competition that is estimated to affect India’s economy.
This challenging
task has been initiated by the Indian government for the first time in the wake
of quality issues from the branded drugs, procured from the generic
manufacturers for free distribution during emergency situation. Every life
counts be it defence or victims of natural calamities for the Indian government
counts them as the driving force of the nation.
On the basis of
more than 30% substandard drugs detection in 2012 federal auditor’s report with
follow of this year’s 10% quality drop in drugs that were procured from the medical
stores. Be it pharmacist or doctors it has been detected that well known
companies keep them in their wallet. So it will be wise for the general people according
to NGOs that they ask their doctors to prescribe generic names only and even
observe that the pharmacist do not try out smart them with leading brand
products.
The government
has planned to simplify difficult names in singular format with reduce of words
to clear confusion so that the buyers can make easy decision. Even sometimes
doctors become confused with branded products when they are unable to recollect
instantly the generic names. Similar such case often occurs with nurse and
pharmacist also as they face the same problem. Example ‘Viagra’ is a different
composition brand name drug which often confuse customer with similar effect popular
generic named drug known as Sildenafil for erection purpose.
Sometimes
doctors do write generic names but pronounces a branded name which a patient
gets confused when pharmacist ask whether it is the branded name Nurofen as the
customer had mentioned or ibruprofen as prescribed in the prescription?
In this gigantic
health war that the US government has initiated, the federal budget treasurer
Scott Morrison on account of this new law imposition has declared that doctors
should mention generic version drug rather than the branded ones. Such
effective measure can be estimated soon in India if the public shows awareness
and empowers the government with lesser trouble in decision making.
NEIC Analytic Report: Sumi
NEIC Illustration: Sumi
