Mercedes-Benz Northeast Scoop Can Breakthrough Desired Market?

Many believes it to be 'Goof Up' attempt not a profitable strategy as market analyst thinks metros are best suitable for affluent business extension approach like Mercedes-Benz.

Ahmedabad is a brewing hardcore economic nerve center of India which Mercedes-Benz's bet to implement 'Go to Customer' Strategy appears sound.

But collectively on what approach they had made Guwahati, Assam as next target to experiment their strategy appears to be contradictory attempt to Ahmedabad target.

Reason can be based on one strong outlook as Assam is regarded as the gateway of Northeast so there won't be a trouble to capture major affluent customers who does greater goods transaction.

Mercedes-Benz India's MD & CEO, Mr Roland Folger and Managing Partner, Mr Sanjive Narain made their first major attempt at Axom Motors their Mercedes Benz dealership in Guwahati.

Mercedes-Benz though a luxury band designed for posh roads which has strong business network in over 41 cities of India with coverage of 88th outlets but whether this sophisticated four wheel engineered for challenging northeast roads?

Now what looks inviting the 3S luxury car in Guwahati market let’s look at feasible reasons like:

·         A huge showroom of 36,000 sq ft. with easy capacity of 42 S3 Mercedes.

·         Arranged with 72 professional expertises.

·         Designed to provide sales, service and sophisticated spare parts under one roof.

·         Requirement meets the end by this Rs INR 4 corers Mercedes workshop.

·         Large space to room six service bays for various service purposes.