Retailers can hype its business during lockdown it is no more
offline marketing but rather online as people are locked to COVID-19 new hybrid
cases that is again taking to toll, nearing 48, 000 affected cases in India.
Today retail business has become more flexible to access
offline as well as online, garnering 125 billion export business with 12
million job openings.
Retail business in India has flourished during COVID-19
pressure, bringing more opportunities for their customers to go offline as well
as virtually on digital mode. Under the title “Retail 4.0;India story –
Unlocking Value through Online and Offline Collaborations’, reflects massive
growth in Indian Retail Market in last decade with contribution of 10% in nation’s GDP from
financial year 2019 to 2020. Today retail business domains have 35 million
employees, giving more rooms for the customers to access via tech-enabled collaborations.
Evolve of ‘Retail 4.0’ has shown significant escalation in
domestic market, export domain and employment sector. Retailers based on the
demand of tech savvy customers and ‘Digital Natives’ are emphasizing on data
driven advanced analytics and prediction techno. So that the retailers could
tailor in customer-centric product and personalized quality service to retain more
customers. Northeast retail industry is booming and bringing more opportunities
for the customers and retailers for economic growth.
NEIC: SUMI BORA
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